Proud to have worked on the Art Direction & Motion Graphics for this video submission for Blue Chip Marketing’s 2019 Lumify (Bausch + Lomb) campaign. So excited to work with this team and contribute to their winning a GOLD Effie(!!!) in the New Product/Service category for Shopper Marketing.
Created social posts in the form of animated tips for the StayAmazing tumbler page. This site acted as a resource for people staying at Fairfield Inn and Suites. Offering tips on how to live healthy and travel better on the road. My involvement would include the designing of the layout for the tumbler site for mobile and desktop. Creating illustrations for icons for the tips. Creating social content like animated GIFs to drive engagement. Continued projects with Fairfield Inn included website design, digital display ads, and interactive rich media design.
I designed the United airlines flight pins post merger with Continental Airlines. This entire suite of pins were designed for the flight crew (flight attendants, pilots, and captains, and gifts for kids like these pictured). The final design artfully combined retro and futurist influences as well as the branding of both the United logo and Continental "globe" logo. They are worn on lapels, hats and jackets.
IN-FLIGHT ILLUSTRATIONS I also rendered detailed illustrations for United’s in-flight magazine, Hemispheres. Illustrations included technical drawings of aircraft, maps of airport terminals, category illustrations for in-flight entertainment menus, and profile images of featured personnel.
Created Social posts for the #FollowtheBall twitter campaign. These posts tracked the Pixar Ball making the journey across all 50 states and finally to Toy Story Land at Disneyland Florida. Within a week leading up to the oscars when the TV spot our team created a lot of content and released it on the night of the oscars along with the news about Toy Story Land. For each piece I tried to create a visually engaging scene. Showing the ball bouncing or rolling under landmarks in each state.
Many of the projects I've worked on for Disney Parks engage with their audience across different platforms. From interactive ads that engage users on Pandora to rich media interactive that encourages users to explore the sights and learn the details about what makes Disney Parks fun for the whole family.
The goal was to really push the experiences to be fun and engaging. With fun type, photography, and clean interaction design that delivers visually and connects with consumers.
By leveraging brand assets, brand colors, fonts and lifestyle photography, I collaborated with creative directors to create the Kraft Singles microsite. By adding illustrations and animation we encourage user engagement with the brand to gain information about the benefits of Kraft Singles.
Created animated content for a new social campaign for Jack Links. Art directed and designed look and feel for a series of animated posts on Facebook. Featuring new products for client and a fresh take on their brand.
Created clean interactive experiences for Residence Inn “Take Residence” campaign. Combining brand elements, video and photography I created pieces that encouraged engagement across desktop, tablet, and mobile.
Carried the design aesthetic to Residence Inn’s website. Where we created a schedule of updates throughout the year. Featuring new content, profiles on people that inspire, even recipes for dishes you can cook when you “take residence”.
Rust-Oleum Automotive | Interactive Design By leveraging Rust-oleum's brand colors, gorgeous photography and clean UX design we created this rich media experience to highlight their automotive detailing line of paints and tints. A center "scrubber" is moved left and right to reveal a before and after demonstration of the products. Callouts are clickable and bring up a lightbox with information about each products uses, colors, and finishes.
Rust-Oleum 10x | Interactive Design Working with creative directors, I leveraged photography, video, and branded assets to design an engaging rich media experience. After an initial engagement, the unit expands to show the tv spot and an interactive demo that lets users pick paint colors for a deck.
Varathane Master Series | Site Design Using clean design and photography we created a Varathane microsite to showcase a “Master Series” of woodworking professionals. By creating a visual appealing and information rich experience, users could watch demo videos or get step-by-step instruction on how to use products the way the pros do.
Combining art assets like a font made out of actual bacon, a hand painted headline, and a sizzling video of Oscar Mayer’s famous bacon, we were able to create a one of a kind experience that generates one of a kind phrases. Messages bacon lovers can download or share on social media.
Site Design Worked closely with UX designer to create stylish and sophisticated web experience for the Marriott Rewards program. Showcasing the various hotel properties with attractive photography, elegant and simple site design with an organized user interface.
Rich Media Video For a series of rich media ads created for a partnership with Marriott Rewards and Demi Lovato Graphic inksplashes and sophisticated san serif type treatment echo her trademark confidence and self assured presence.
DIGITAL/INTERACTIVE SPOTS By leveraging beautiful lifestyle photography and clean design elements, I was able to craft a smart and cohesive look and feel for Anthem’s suite of digital display ads. This was carried through multiple channels for web, tablet and mobile.
ANIMATED SOCIAL POSTS Created a number of simple and elegant, animated social posts for the REST EASY Campaign for Anthem. These animated gif-like posts bring a subtle cinematic quality, making them both engaging and attractive to the eye. View them on Facebook here >
NEON SIGN POSTS We used cleverly worded headlines and a convincing neon graphic style effect to send a brilliant and attractive message to Anthem’s followers on Facebook. We’ve got you covered! View them on Facebook here >
Designed a number of pieces for the launch of the car sharing agency, Maven. Examples include digital ads, out of home, print pieces, and animated social posts.
For this project I created intricate illustrations of each employee at Optimus, a production agency in Chicago. Each illustration was meticulously drawn, using photos I took of them over a 2 year period. These images capture the unique character and personality of their staff. The final images were used to showcase employee profiles on their website.
Worked directly with the owner to crate a unique package design for their new line of granola bars. Art directed the logo, type, pattern and color design.